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Coffee discovery with intention

The coffee industry is broken. As consumers, we’re boxed into a world of coffee that’s much smaller than what actually exists.

Once I learned there are hundreds of different coffees out there, and that I’d been drinking the same two for most of my life, I started exploring. Now I’m bringing that personal discovery to you.

CoffeeHunt is a new kind of coffee discovery platform, built for the moment you finish a bag you loved and think, “Okay… what’s next?”

We're here to make that next step feel like the beginning of an expedition, or an educational journey.

Because the best coffees don’t just taste good, they mean something. They carry a place, a set of hands, a set of choices, and a thousand tiny decisions that shape what ends up in your cup.

CoffeeHunt exists to help you explore all of that, without the overwhelm.

This project is primarily about helping you brew better at home by providing as much detail as possible so that as a buyer, you don't have to guess what to expect. And most importantly, you find coffee that you might otherwise have never found on your own.

If you’re just getting into specialty coffee, you’re in the right place. You don’t need the vocabulary. You don’t need the gear wall. You just need curiosity.

If you’re a home barista chasing every new drop and taking notes like it’s a sport, even better.

The principles that guide what we feature

01

We don’t try to feature everything. We feature coffees that teach you something, surprise you, and reward your attention.

02

We design for home brewers first, the people pulling shots before work, making filter on slow weekends, dialing in because that’s half the joy. The coffees we feature should shine in those routines, where small adjustments actually matter and the cup tells you the truth.

03

We keep it US roasters only, not because great coffee doesn’t exist everywhere, but because discovery dies when shipping is a headache. If the friction is too high, people stop exploring. We want it to be easy to say yes to a new bag.

04

We look for intentional roast and real character. Light roasts lead our filter selections, where clarity and nuance can actually sing. Espresso tends to lean medium to medium-dark, but only when it keeps sweetness, structure, and a distinct identity. We’re not interested in coffees where roast level replaces personality.

05

We prioritize coffees that are limited by nature. Micro-lots, rare releases, seasonal drops, short runs… the kinds of coffees that feel like a moment in time. Not because scarcity is a flex, but because these lots are often where producers and roasters take creative risks, and where drinkers get to taste something they didn’t know existed.

06

We actively seek rare origins and uncommon varieties, coffees that expand the map. Sometimes that means a region you rarely see on a menu. Sometimes it’s a variety you’ve only read about. Either way, the goal is the same: make discovery feel like learning, not like scrolling.

07

And we’re craft-forward through the entire chain. We highlight coffees where intention shows up everywhere, in sourcing, in processing and fermentation, in roasting choices that bring the coffee to life instead of sanding it down into sameness.

CoffeeHunt is a tool, yes.

But it’s also a practice… paying attention, staying curious, and letting coffee be what it really is: a story you can taste.

— Houston Harpp

Instagram | Substack